===== New Update November 26, 2003 =====
Real Media UK, a division of TFSM, today announced that NTL Home, the UK's leading broadband Internet services provider and fourth largest ISP, has signed an agreement to license TFSM's Insight XE Web analytics solution for its new broadband content service, Broadband Plus. Insight XE is TFSM’s proprietary Web analytics solution that helps organizations measure, analyze and understand the behavior of their site visitors in real time.
John Piccone, TFSM Europe's Technology Commercial Director said, "We are delighted to expand our relationship with NTL Home. NTL Home is a powerhouse broadband ISP in the UK and is rapidly becoming recognized as leading the way in delivering premium fast access services. It is both a privilege and an exciting challenge to work with them on the launch of this compelling new product."
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November 25, 2003.
Highlights
TFSM is a leading provider of marketing tools to the digital advertising industry
In the third quarter TFSM’s revenue rose 24%
TFSM has over 1,500 clients serving more than 200 billion ads a month
TFSM has recently signed and renewed a number of major contracts
Their client list includes:
Coca-Cola, Ford, McDonald’s, Nasdaq.com, and NBC
Outlook - A leader of interactive marketing and technology solutions for online marketers and publishers, 24/7 Real Media Inc. (TFSM) is a young, focused, profitable company with exclusive products, growing revenues, and an expanding customer base.
Over the last decade the Internet has evolved from being an entertaining curiosity to being one of the most important avenues of communication. To survive in today’s competitive online marketplace, companies need to establish themselves up front and center. It’s the way marketing is today. You have to be interactive. You have to be targeted. And you have to make every dollar count.
Whatever the objectives for taking a message to the Web, TFSM can help make it happen. That’s why industry giants such as Coca-Cola, Ford, Golf Digest, the NHL, and Playboy entrust their brand names with TFSM.
Business Profile - TFSM provides strategic, innovative, proprietary tools to Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants.
TFSM works closely with its customers to implement integrated solutions to manage virtually every aspect of Internet marketing, from ad sales and media representation to campaign planning, execution and optimization, as well as audience measurement and analysis.
The company operates through two primary divisions: Integrated Media solutions and Technology solutions. TFSM’s Integrated Media solutions segment connects advertisers with audiences via Web-based advertising, banner ads, sponsorships, targeted search traffic delivery and promotions. TFSM’s Technology solutions (Open AdStream) helps clients target, convert and retain their best online customers and manage and protect customer relationships.
TFSM has designed and managed customized media programs for more than 1,500 client Web sites worldwide, delivering more than 200 billion ads a month.
A global business that operates in 11 countries in North America and Europe, TFSM's client list includes: askjeeves.com, Coca-Cola, Discovery online, eMedecine, Forbes.com, Ford, McDonald’s, Nasdaq.com, NBC, the NHL, USA Today, and WomensForum
Fundamental Analysis - On November 13 TFSM reported their fiscal results for the third quarter ended September 30, 2003. The company recorded $145,000 in EBITDA on revenue of $12.0 million. Revenue jumped 24% from the $9.7 million reported in the third quarter a year ago.
For the nine months ended September 30, 2003, revenue rose 16% to $36 million from $31 million in the first nine months of 2002.
"Achieving positive EBITDA is one of the most significant developments in the company’s five year history," said David J. Moore, Chairman and CEO. “Our relentless efforts to cut costs and refocus our business has resulted in vastly lower operating expenses and higher revenue, thereby accentuating the company’s significant operating leverage."
In the sector’s traditionally seasonally robust fourth quarter, TFSM anticipates revenue in the range of $13 million to $15 million, representing an increase of approximately 13% to 30% from the fourth quarter of 2002. For 2004, the company forecasts a revenue increase of 20% to 25% from full year 2003.
Said company CEO, David Moore. "We have in place the team, the tools and the financial resources to deliver positive bottom line results for our shareholders."
Recent News - On Monday, November 24, Real Media UK, a division of TFSM announced that it is now supporting the larger, higher impact ad formats that recently became part of the Interactive Advertising Bureau's Universal Ad Package. These formats will supplement the existing, traditional ad formats that are already available to advertisers on Real Media's iCover, one of the UK's leading networks.
Richard Foster, Marketing & Sales Director of Real Media UK, said, "The iCover network, which reaches 34% of the audience in the U.K., is pleased to introduce the IAB formats to marketers. With a larger image area, they can more easily communicate the advertiser’s message and get a greater share of the visitor’s attention."
On November 19, Real Media Europe announced that CMXXI, Corporacion de Medios, the network of Web sites of Vocento, one of the largest media companies in Spain, has renewed its agreement to use Open AdStream Local as its exclusive ad serving solution for its network of Web sites.
Miguel Esteban, Managing Director of Real Media Spain, said, "We are delighted to renew our long-standing relationship with Vocento/CMXXI Corporacion de Medios. Its network of Web sites is an essential source of reliable and fresh information in Spain; it has tremendous influence on the entire Spanish online market."
And on November 10 TFSM announced that Court TV Online, which is comprised of Courttv.com, Crime Library and The Smoking Gun, the Web sites of the Court TV cable channel, has signed an agreement to use TFSM’s Open AdStream Central as its exclusive ad serving solution.
Courttv.com switched to Open AdStream Central in order to improve its ad targeting capabilities. Court TV Online sites currently generate an average of over 80 million page views, and almost 3 million unique visitors per month.
Conclusion - Getting, keeping and growing a profitable online audience is the key to success on the Internet. That's why some of the world’s largest companies trust their brand names with TFSM.
A leader of interactive marketing and technology solutions for online marketers and publishers, TFSM is a young, profitable, focused company with proprietary products, growing revenues, and an expanding customer base.
In November they announced strong quarterly results and recently signed and renewed a number of important contracts with major clients. As for the future; in 2004, the company plans to take a close look at investments and acquisition opportunities in the industry’s highest growth segments, and in the fastest growing geographic regions, including Asia.
Unlike stagnant TV commercials, interactive Internet advertising is the wave of the future. And TFSM is riding the crest of that wave. And that may be something subscribers of PeterLeeds.com may want to catch hold of…before it’s too late.
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