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SmarTire Signs New UK Distributor for Motorcycle Product
March 23, 2004 12:09:00 (ET)
RICHMOND, BC, Mar 23, 2004 /PRNewswire-FirstCall via COMTEX/ -- SmarTire Systems Inc. (SMTR, Trade) today announced it has signed an agreement with Motohaus Powersports Ltd. to distribute SmarTire's innovative second generation tire monitoring product for motorcycles in the United Kingdom. The distribution agreement was accompanied by an initial purchase order for the SmarTire motorcycle product. Motohaus Powersports is a well-established distributor of innovative motorcycle accessories and has a strong base of dealers throughout the United Kingdom.
"With safety high on the agenda for UK riders and with tire pressures so critical to the handling of modern high-performance motorcycles, we are excited to be offering SmarTire's tire monitoring system to the UK market," says Owain Evans, Managing Director at Motohaus. "With a SmarTire system installed, problems are identified early and riders can take precautions to avoid accidents and the risk of being stranded on the roadside."
"The United Kingdom has a long history of performance motorcycling and Motohaus Powersports is a primary distributor to this important market," says John Taylor-Wilson, Vice President of Sales and Marketing for SmarTire. "Motohaus is well known in the UK with an excellent reputation and track record in the motorcycle accessory aftermarket."
SmarTire's motorcycle product is an active tire pressure and temperature monitoring system that provides real-time tire information to the rider while the bike is in motion. At a push of the button, the SmarTire system displays each tire's pressure, temperature and pressure deviation. If the system detects a loss of air pressure or abnormally high tire temperature, an ultra- bright warning light automatically alerts the rider to the condition.
SmarTire Systems Inc. develops and markets proprietary tire monitoring systems for the transportation industry worldwide. Incorporated in 1987, SmarTire is a public company with offices in North America and Europe. Additional information can be found at
www.smartire.com.
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