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19-02-2004, Thu 5:12 PM
Envoy's Watt International Client Blue Water Bridge Duty Free Awarded Retailer of the Year
PR Newswire - February 19, 2004 09:00

TORONTO, Feb 19, 2004 /PRNewswire-FirstCall via COMTEX/ -- Watt International, a wholly-owned subsidiary of the Envoy Communications Group Inc. (NASDAQ: ECGI/ TSX: ECG), today announced that its client, Blue Water Bridge Duty Free, was awarded the worldwide duty free industry's highest accolade - the 2003 Frontier Awards Airport/Land-Based Retailer of the Year - at the Tax Free World Association's annual exhibition show held in Cannes, France.

Watt International's re-design of Blue Water Bridge Duty Free transformed the 25,000sq ft shop into a "state-of-the-art" retail destination for travelers, offering a variety of amenities such as a Coffee Lodge, currency exchange and tax rebate stations. This award is a first for any land-border operation in the history of the competition, and a first for any duty free shop in Canada.

"We're the best duty free shop in the world, as judged by our peers," says Gerard Lee, Operations Manager, Blue Water Bridge Duty Free. "This achievement is a great example of Watt's expertise in designing retail solutions that appeal to customers, providing an enjoyable shopping experience that will ultimately drive them to buy."

"We are thrilled that our client, Blue Water Bridge Duty Free, was awarded such critical acclaim from its industry peers," says Colin Beaton, Managing Director, Watt International's Retail Division. "Similarly, it's a great testimonial of Watt's ability to serve niche duty free retailers."

Blue Water Bridge Duty Free beat out stiff competition from some of the world's biggest duty free retailers including Abu Dhabi Duty Free, Bahrain Duty Free, Dubai Duty Free and Hong Kong International Airport.

Envoy Communications Group Inc. will release its first quarter results on February 27, 2004.

About Blue Water Bridge Duty Free

Blue Water Bridge Duty Free Shop is situated on the Canadian/American border in Sarnia, Ontario north of Detroit. In the spring of 2002, the Blue Water Bridge Duty Free Shop opened a new and much larger store at the foot of the Blue Water Bridge featuring a department store concept. The new Blue Water Bridge Duty Free Shop re-defines the duty free shopping experience. Not only does it offer significant savings, but also offers an exceptional mix of products and services to the traveling consumer.

About Watt International

Watt International Inc. (www.wattinternational.com) is one of the world's largest brand strategy and design consultancies, with offices in North America and the United Kingdom. Watt has applied its strategies to drive client profitability in more than two dozen industries, spanning 35 countries. Watt is a member of the Envoy Group of Companies (NASDAQ: ECGI/TSX: ECG).

About Envoy

Envoy Communications Group (NASDAQ: ECGI/TSX:ECG) is a marketing and international consumer and retail branding company with offices throughout North America and Europe. Combining strategy, creativity and innovation, Envoy's interconnected network of companies delivers business-building solutions to over 200 leading global brands and has successfully completed assignments in more than 40 countries around the world.

SOURCE Watt International

Jennifer Brooks, Watt International, (416) 593-7254 ext. 221,
jbrooks@wattintl.com
(ECG. ECGI)

Copyright (C) 2004 PR Newswire. All rights reserved.



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